Steph Curry’s new shoes come out on October 25.
Steph Curry, the two-time NBA MVP, has a new set of shoes, the “Steph Curry 3,” thanks to Under Armour.
We all know the story!
— Stephen Curry (@StephenCurry30) October 24, 2016
The Steph Curry 3s will have eight different colorways, each of which will be released on different dates over the course of the next two-plus months.
This is a big year for Under Armour and Steph Curry, as noted by ESPN’s Darren Rovell in a piece that dropped today.
Now that Curry has helped build an annual $200 million business, the pressure is on. One out of every four dollars Under Armour makes comes from shoes, and expectations are high for another great year. The money in Curry’s deal rose this year, which likely makes him the fourth-highest earner in the shoe business behind Michael Jordan, James and Durant. Curry will make more from Under Armour this year than he will from the Warriors ($12.1 million). With more money to be paid out, Under Armour is testing how much consumers are willing to pay.
For the third version of Curry’s shoe, which debuts in Warriors colors nationwide Tuesday, Under Armour is charging $140 a pair — up from $120 for the Curry 1, $130 for the Curry 2 and $135 for the Curry 2.5.
View all eight of the Steph Curry 3 colorways below.